Wednesday, July 9, 2008

A book about telling a story

Just the other day, my good friend, "Hera", lent me this book, "Whoever Tells the Best Story Wins" by Annette Simmons. The book kept me captivated over the strength of not how do you tell a story with conviction which formed the underlying message of the title. However, the aspect which drove deep in my conscience was rather the power of perception that people derive from a "story"

A perfectly happy customer can all of a suddenly feel unhappy if that customer hears that another customer got a better product at half the price, then be satisfied again when the shopkeeper reassures the customer that this is all false and rumours circulated by a competitor. Here, nothing changed physically but the stories about the reality completely changed the perceptions of what is true, what is important, and thus, real.

Just the other day, politicians ripped apart the influence of bloggers that the perceptions they spun caused biased views and unrest amongst the population. Just how far fetching is this theorem when we compare this to the statement in the previous paragraph. Yes, this arguement does hold substance. However, this also renders justification and support that the local conventional mass media no longer holds credibility among the "thinkers" and the "truth-seekers". Both ways, it is a shot in the foot for the Malaysian media.

The definition of truth is based on how do we perceive the truth to be and the story that shapes and supports that truth. The book further dwells on the fact that the word "rational" was derived from the word, "ratio" which in all sense defines a logical approach. To think one level further, "ratios" are developed based on qualitative aspects. How do we justify a ratio?

If two traders were to trade one carrot for one donkey and both left satisfied with this ratio. Is this deal still rational? The same applies to the "stories" which we hear, feel and more importantly believe each day of our lives.

What is "rational"? What are the "ratios" that we should believe in? That lies deeper than mere stories as vehicles. That is your conviction and belief which you should trust most. Take today to actually rethink what and how you too could reach out with your convictions and make a difference.

Until more "stories" from the rebellion, dezza!

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